
Lavoie's Japanese brand “yayoi” skincare products played an active role in the fall collection “DOWZAH” by GUVANCH, a hot designer in the New York fashion scene
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Yayoi products featured prominently at the grand opening party of luxury hair salon in New York.

Lavoie's Japanese brand “yayoi” makes its U.S. debut as an official sponsor of New York Fashion Week, which was held from September 6, 2024
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日本世界品牌yayoi
日本的“工艺”与法国的“敏感”与香味的合作
精心挑选的柚子和绿茶等活性成分,在日本早已流行。被柚子和蜂蜜的温和香气包围,您可以放松身心,享受沐浴护理。
不使用对羟基苯甲酸酯和硅。

“yayoi”命名的由来
标志的第一个字母“y”是和服搭配的图像。它代表了一个新时代的日本女性,她们在优雅的同时,主动地站着端庄。此外,“弥生”这个词让我们想起了源于活跃的海外交流的弥生文化。我们将继续在品牌名称中提出高质量“日本”的意图。