Following last year’s success, yayoi products have reappeared as the skincare choice for models at New York Fashion Week this fall. The brand also launched its products at select shops in SoHo, the heart of New York fashion.

Born in 2020 from a desire to share the best of Japanese skincare with the world, LAVOIE’s “yayoi” series debuted in New York when it was chosen as the backstage skincare product for Fall 2024 New York Fashion Week. Praised by renowned makeup artists for its skincare benefits, the series was also chosen as the skincare product for independent designer GUVANCH’s fashion show in February 2025, generating significant buzz. This fall, yayoi returned to New York, once again selected as the skincare product for a show hosted by the Global Fashion Collective.

Simultaneously, yayoi products began selling at Flying Solo, a popular select shop in SOHO, New York—a hub for fashion and art.

Products will be available at Flying Solo starting September 10, 2025.
Items sold: Skincare products, body care products, hair care products, and fragrance.

Flying Solo

Flying Solo is a boutique with locations in New York’s SoHo district and near the Louvre Museum in Paris. Through its press showroom and participation in fashion events, including New York, Paris, and Milan Fashion Weeks, Flying Solo selects buzzworthy new fashion, jewelry, and cosmetics. Flying Solo attracts attention with its unique approach of blending physical stores and shows.

www.flyingsolo.nyc
《New York Store》419 Broome Street NY, NY 10013
《Paris Store》43 Rue Étienne marcel, Paris, France 75002