NEWS

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  • yayoi製品が昨年に続き、秋のNew York Fashion Weekモデルのスキンケア製品として再登場。同時に、New Yorkファッションの中心地・SOHOのセレクトショップで販売スタート！

    Following last year’s success, yayoi products h...

    Born in 2020 from a desire to share the best of Japanese skincare with the world, LAVOIE’s “yayoi” series debuted in New York when it was chosen as the backstage...

    Following last year’s success, yayoi products h...

    Born in 2020 from a desire to share the best of Japanese skincare with the world, LAVOIE’s “yayoi” series debuted in New York when it was chosen as the backstage...

  • yayoiスパシリーズがホノルルのラグジュアリーヘッドスパからハワイデビュー！

    Yayoi’s spa series has made its debut in Hawaii...

    Following New York, the “yayoi” series has made its Hawaii debut alongside the opening of the Japanese-style luxury head spa “HEAD SPA” in Honolulu. Alongside the opening of “HEAD SPA,”...

    Yayoi’s spa series has made its debut in Hawaii...

    Following New York, the “yayoi” series has made its Hawaii debut alongside the opening of the Japanese-style luxury head spa “HEAD SPA” in Honolulu. Alongside the opening of “HEAD SPA,”...

  • yayoi（ヤヨイ）のヘアケアシリーズから、新たにスペシャルケアのヘアセラムが日本デビュー

    yayoi’s new item, Hair Serum is now available.

    yayoiヘアケア＆ボディシリーズ発売5周年を記念し、スペシャルケアのヘアセラムが、弥生月3月に日本に先駆けてニューヨークで発売をスタートさせました。そしてこの度、国内でも発売が決定いたしました！ Pearl shine and beauty for your hair. Contains pearl protein extract from Japanese pearls. Rinse-out type serum after shampooing.  〈Pearl Protein Extract〉　Pearl Protein Extract, extracted from Japanese Akoya Pearls,...

    yayoi’s new item, Hair Serum is now available.

    yayoiヘアケア＆ボディシリーズ発売5周年を記念し、スペシャルケアのヘアセラムが、弥生月3月に日本に先駆けてニューヨークで発売をスタートさせました。そしてこの度、国内でも発売が決定いたしました！ Pearl shine and beauty for your hair. Contains pearl protein extract from Japanese pearls. Rinse-out type serum after shampooing.  〈Pearl Protein Extract〉　Pearl Protein Extract, extracted from Japanese Akoya Pearls,...

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Products

The yayoi brand, born of a five-star hotel spa in Japan, produces luxury spa products in four main categories: hair care, body care, skin care, and fragrance. All yayoi products contain carefully selected active ingredients, such as yuzu and green tea, which have long been renowned in Japan for their numerous benefits.

Skin Care

Body Care

Hair Care

Others