Europe's first “yayoi Focus Group” held in the UK
Europe's first “yayoi Focus Group” held in the UK
Inviting female leaders active across various fields, discussions were held regarding the yayoi product ahead of its UK launch.
Leeds, England
In December 2025, Yayoi hosted its inaugural European Focus Group event in Leeds, United Kingdom, marking a significant milestone ahead of the brand’s imminent UK market entry. Organized by Mantra Media CEO Johnny Pawlik, the event brought together a carefully selected group of accomplished female leaders from a variety of professional backgrounds.
Soft, natural light streamed through the venue’s expansive windows, providing an unexpected yet welcome presence during the British winter. This created a warm and luminous atmosphere, encouraging open and meaningful conversation.
The discussion focused on skincare, with participants reflecting on shared skin concerns across regions. Despite differences in climate and water quality, the exchange reaffirmed that skincare needs are universal.
In addition to feedback on the products, valuable insights were shared regarding packaging and other factors relevant to the UK market. Looking ahead, Yayoi is considering continuing the Yayoi Focus Group in key European cities and the Middle East as part of the brand’s graceful and carefully considered international expansion.
Mr.Johnny Pawlik
Mantra Media CEO, Visiting Professor at Oxford University, Consultant
Co-Representative of Atelier JapanServes as a bridge between Japan and the UK, participating in various initiatives by both governments.
Has appeared frequently on media outlets including the BBC and Asahi Broadcasting Corporation.