Lavoie's Japanese brand “yayoi” skincare products played an active role in the fall collection “DOWZAH” by GUVANCH, a hot designer in the New York fashion scene

February 5, 2025

GUVANCH is an independent brand based in New York City. The pieces, all handcrafted in a Soho atelier, express genderless strength and delicacy. This fall collection, "DOWZAH," features over 40 styles.

The show began with a makeup team led by KENTO UTSUBO, a Japanese makeup artist based in New York, preparing the models' skin before the runway with yayoi skin care products. KENTO UTSUBO, who is known for his concern for skin care products during makeup application, contacted us that he would like to use yayoi products in the show, so we were quickly invited to participate.

KENTO UTSUBO introducing yayoi skin care products

KENTO UTSUBO
KENTO UTSUBO is a makeup artist at the forefront of the American fashion scene. He has done makeup for prominent magazines such as Vogue, Numéro, and Harper's BAZAAR, as well as celebrities such as Haley Bieber. He is known for his commitment to skin care when applying makeup.