La marque japonaise « yayoi » de Lavoie fait ses débuts aux États-Unis en tant que sponsor officiel de Fashion Week New York, qui s'est tenue. à partir du 6 septembre 2024.

Le 18, Septembre 2024

Après Fashion Week Paris en mars 2023, les produits yayoi de Lavoie ont participé en tant que sponsor à la semaine de Fashion Week New York, l'une des quatre principales collections au monde.

Les produits « yayoi » ont été utilisés comme soins de la peau pour les mannequins. Ils ont été très bien accueillis par de nombreux maquilleurs.

“yayoi” Series

Yayoi, a global brand born in Japan, includes spa products, retail products and products for luxury hotel rooms.

Product features

We have carefully selected natural ingredients that have been popular in Japan for a long time, such as shiso, yuzu, green tea, sesame, black beans and rice bran. We sought to create a product that is delicate and comfortable to use, with the body and hair benefits that only a Japanese born product can provide. On the one hand, the fragrance is created by a renowned French perfumer. With a selection of two fragrances, not only Japanese, but peoples of the whole world can feel their heart strings touched.

Origin of the name "yayoi“

The “y” in the logo stands for the collar of a kimono, which represents the image of a new generation of Japanese women who are graceful yet dignified, standing on their own accord. Also, “yayoi” is a word that reminds us of the “Yayoi era” that arose through active overseas exchange. The name of the brand reflects the idea that we will continue to propose high-quality “Japonism”.

CONTACT
LAVOIE CO, LTD.
506 Aoyama corporase 4-3-27 Shibuya Shibuya-ku Tokyo, 150-0002 JAPAN
MAIL: marketing@lavoie.jp　
Websites: https://yayoi.fun/fr